Marketing

At Sonic Sales, marketing goes far beyond traditional B2B communication — it’s a dynamic, multifaceted strategy that connects global brands with musicians, creators, and retailers across Europe. As a leading distributor of musical instruments and professional audio equipment, Sonic Sales supports its partners with tailored marketing services that drive visibility, engagement, and growth in a highly competitive market.

Our B2B marketing approach is rooted in strong partnerships with dealers and resellers. From customized point-of-sale materials to co-branded campaigns and training resources, we help retailers tell compelling product stories and build lasting customer relationships. At the same time, we’re deeply invested in the creative side of the industry — developing high-quality content, videos, and social media campaigns that resonate with musicians and gear enthusiasts alike.

Artist collaborations are another cornerstone of our strategy. By working with inspiring creators and performers, we generate authentic brand experiences that fuel both awareness and aspiration. Whether it’s a product launch, event activation, or artist-led demo, we ensure that every touchpoint reflects the quality and spirit of the brands we represent.

Sonic Sales also represents its brands at major trade shows across Europe, offering a strong presence and personal connections with key industry players. 

With an agile, in-house marketing team, we bridge the gap between global manufacturers and the vibrant European music community — turning strategy into sound.

Jonas Kemmler
Marketing Manager

jonas@sonic-sales.de